
It's always been intriguing to me: who on twitter is really important? I've spent time hunting for the people who are top influencers in various topics that I'm interested in: PR, fashion, and leadership. Compare it to going on a scavenger hunt: finding clue after clue and tweet after tweet to see where all the news and latest developments originate.
After reading articles about twitter and influencers, I realized that I participate in this social revolution every day. My information comes from people I know, their information comes from people they know and people their friends know. But on twitter, I can go straight to the source and hear the news when the rest of the world does. Then I can also find people who follow and interact with the user in order to discuss the news, development, or big event that was just unveiled. Not only can I follow fashion brands like Oscar de la Renta and DKNY, but through their tweets and interaction I have been able to identify widely unknown (yet important) bloggers, buyers, people, and businesses by whom the big brands are influenced.

No comments:
Post a Comment